Blogging Tips

Social Media – A term used to describe tools and platforms people use to produce, publish and share online content and to interact with one another. Social media tools include blogs, podcasts, videos, microblogs, wikis, etc.

Search Engine Optimization (SEO) – Is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.

Blogs – A website where individual(s) provide entries of any type of content from video and podcasts to traditional text and photos in order to inform or create discussions; presented in reverse chronological order.

Micro-blogging – A form of blogging where the entries/posts are limited to a certain amount of characters or words, i.e. Twitter.

Tags – a keyword or term associated and assigned to an item of content (i.e. blog post, video, photo, etc.). Usually added to an item of content to enhance search engine optimization and make it content easier to organize and find.

Examples of good tags:

Chiropractor yourtown

Chiropractor in yourtown

Chiropractic yourtown

Chiropractic in yourtown

Dental yourtown

Dentist yourtown

You can substitute the words “chiropractor” and “chiropractic” for “back pain”, “neck pain” or whatever you blog about. Similarly, you can substitute words like “dental” or “dentist” for words like “teeth whitening” or “crowns” or “implants”.

The tag is written with all the words in one chunk; not chiropractor, (comma) town BUT chiropractor town (all one term).

Keyword – a word that would be searched for, and for which you want your site and/or blog to be a result in the search engine.

Blog Title – Should have DIFFERENT variations of keywords not dental town over and over but dentist town, town dentist, implants town, town residents teeth whitening, etc.